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L’objectif était de vérifier l’expérience utilisateur du site web, et donc de vérifier que les internautes puissent répondre aux deux objectifs du site web : voir les robes de mariée disponibles en boutique et pouvoir prendre rendez-vous en ligne pour visiter la boutique.
Cette mission m’a été demandée par la gérante de Grâce B. Mariée.
Scrolle to find out all about the project!
I first carried out some preliminary user research to check that the objectives of Grâce B. Mariée corresponded to the objectives sought by my users by carrying out three usability tests and an affinity diagram based on these three tests.
Usability test
Affinity diagram
I was then able to draw up a customer journey map to clarify the user experience throughout their navigation of the website.
Customer journey map
The idea was to conduct a usability test in order to fully identify the objectives, behaviours and mental models of our users during the process of viewing wedding dresses and booking appointments online.
Using a script written beforehand, I tried to identify the mental model, the consumption habits of this niche product and the behaviour expected by our participants.
Then I selected three participants who matched the needs of the tests: a young woman who was not yet married, a young woman who was engaged to be married and whose wedding was fast approaching, and a young woman who had been married for a few years.
Finally I took them through the Grâce B. Mariée website in order to get as much information as possible from their user experience, identifying their needs, their obstacles and the positive points in their journey.
Thanks to the three different videos, I was able to formulate a post-it observation, using a distinctive colour code for each of my participants in the three usability tests.
Then I sorted and grouped these observations into named groups.
Thanks to the groups that emerged, I was able to draw a map of the customer journey. I recorded all the stages from viewing wedding dresses to making an appointment, sorting my various observations according to the user's mood, quotes, objectives, behaviour, positive and negative points.
My mission ended there, as this customer journey map brought together all the observations made by my three participants.
I really enjoyed carrying out this user experience analysis for this environment, which I knew absolutely nothing about.
Everything went like clockwork from start to finish and I can't wait to put my expertise back at the service of small businesses that want to put the user at the heart of their concerns!