Grâce B. Mariée

How user feedback has enabled me to correct sticking points and make the website easier to navigate.

UX Design

Checking the user experience

The aim was to check the website's user experience, and therefore to ensure that Internet users could meet the website's two objectives: to see the wedding dresses available in the boutique and to be able to make an appointment online to visit the boutique.

I was asked to do this by the manager of Grâce B. Mariée.

and scroll down to find out all about the project!

A survey of end-user objectives, behaviors and context

Research

Check for cognitive bias using 3 user tests.

I've selected users from the subject: one who wants to get married, one who's getting married soon and one who's already married.

I then drew up an affinity diagram of the user journey to identify the pain points.

Usability test
Affinity diagram

Iterative design hypotheses to be verified

Analysis

I was then able to draw up a customer journey map to clarify the user experience throughout their navigation of the website.

A few keys presented to the client to improve the user experience on her current website.

Customer journey map

Concluding comments

This first professional assignment was the start of a long series.

I really enjoyed carrying out this user experience analysis for this environment, which I knew absolutely nothing about.

Everything went like clockwork from start to finish and I can't wait to put my expertise back at the service of small businesses that want to put the user at the heart of their concerns!