Product design

Observe, interview and analyze the behaviors of real users of the product to understand and define the needs and objectives to be met.

This is where we define the communication strategy that will enable us to understand how to build and optimize your site.

Define digital experience interfaces (UI Design) through mock-ups (hypotheses) that meet the user needs identified in the first phase. 

This involves prototyping your website to test flows and navigation, and discover friction points during the customer journey.

User tests validate the hypotheses (prototype) with real users of the product. It's the iterative process of prototyping and testing that enables us to improve the UX based on objective and precise criteria.

The aim is to understand how to modify the prototype to improve the user experience on your website. 

I opted for the leader, WordPress, with its Elementor Pro module. This content management system (CMS) lets me start from a blank page to create a fast, uniquely designed website in total harmony with your brand and visual identity.

The website is designed as support that will evolve over time to achieve your marketing goals. 

With an optimised SEO, you will have positioned your web pages on top of the results obtained on the search engines. 

My role will be to work to optimize your web site according to more than 200 criteria. A long and efficient work!